Leadbetter believes argues that the way we think and make sense of knowledge is fundamentally shifting into the online age.
This means that before the revolution of the internet personal opinions or theories had to be distributed via books which need publishing and cost money and also by word of mouth ect. To follow this he says that open access knowledge building communities on the web allow ideas to be shared and tested more quickly and efficiently, this opinion is prooved due to websites that allow open communications with the ability to upload videos that can express a range facts/opinions to gain a response from the online people, websites such as facebook give people the opportunity to upload whatever they want and have a potentially large viewer base. Also Youtube provides all people the chance to upload and broadcast videos of whatever the like within reason.
Essentially the sharing of information has changed from physical aspects such as the publishing of books to how the entire population can upload and share via the internet which is very low cost and can have a large viewer base which is good to promote what leadbetter calls "We Think", this is linked to "We Media" in the fact that it distributes public / unofficial productions that can cause response gaining it popularity.
The internet allows free hosting of information whether it be films of opinions ect. David Leadbetter finally states that it leads to more creativity and innovation separate from institutional constraints and I believe that the quality of videos are getting better due to the range of technology the public have access to such as phone cameras or HD hand held cameras and this raises the quality of the competition / responders and can make others create their own products as it is cheap and easy with a large viewer base. It is easier to get a direct response and therefore is easier to build its popularity.
My media areas are Social networking sites and Film what Leadbetter believes is supported within my media groups as social networking sites are open access online communities linking the use of film to distribute opinions of people that upload it. Knowledge based forums cover a wide range of subjects and sites such as Wikipedia have a very large knowledge base therefore the way we think and make sense of knowledge may be fundamentally shifting into the online age.
Dan Gilmore - We media
Dan gilmore believed that large media institutions such as Sky, Google and the BBC control who produces and shares media however the vast amount of better technology such as video and phone cameras is becoming increasingly accessible to the whole public therefore enabling them to recored their own film for example expressing their own opinion or music video in which they aim to get a response and these films can be distributed on social networking sites such as Facebook as they can easily be uploaded and what they called "commented" on or "liked"
Dan gilmore:"The power of media institutions is a catalyst by ordinary citizens to share their own news "
Our media areas provide the chance for the entire public to distribute their forms of we media.
An example of how a Social Networking Site (Facebook) can distribute information and cause response. Particular forms of we media can be used to discuss the debate on EMA which is a large part of the commercial media institutions News but has a large we media response for example groups and pages on facebook that allow open discussion for all facebook users this is good because there is a large base of people willing to debate and share their own views on a subject. Here is a link to a facebook group which promotes the discussions about everyones views on the Political subject of the removal of EMA which is distributed via different forms of we media whether it be peoples direct opinions recored and made into films which can be uploaded to Youtube or groups on Facebook that allow open discussion.
- http://www.facebook.com/pages/We-are-AGAINST-taking-away-EMA/122306421131428
The fact that people use Facebook and other sites to distribute their forms of we media is good because it can highlight certain issues that people may not know about, for example in this case people may not be as politically minded as others and not involved in watching the news however they may be a member of facebook and seeing what their friend has joined will draw their attention to the subject.
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