Tuesday, 29 March 2011

Propp and Todorov - Music Video and Thriller Video

http://www.youtube.com/watch?v=KSKg6FvKEHI = Music Video

http://www.youtube.com/watch?v=YkHAN9mA1Rs = Thriller Video

Propps Theory :
1. The hero (seeks something)
2. The villain (opposes the hero)
3. The donor (helps the hero by providing a magic object)
4. The dispatcher (sends the hero on his way)
5. The false hero (falsely assuming the role of hero)
6. The helper (gives support to the hero)
7. The princess (the reward for the hero but needs to be protected from the villain)
8. Her father

Todorov's Theory :
Films and Programmes begin with an equilibrium, a calm period. Then disruption causes disequilibrium, a period of unsettlement and disquiet. This is then followed by a renewed state of peace and harmony a new equilibrium brings the chaos to an end. The simplest form of narrative (Referred to as ‘Classic’ or ‘Hollywood’ narrative).

Propps theory in relation to the Music & Thriller Video ; Propps theory suggest that every narrative may consist of the 8 charcaters however both my media products oppose this as the Thriller Video is an opening film sequence and only shows one charcater although this charcater is the "Victim" and this could suggets that the film may use the rest of propps characters.
This is the same for the music video. it is hard to apply Propps theory to any small product other than Films. A good Film that is an example of Propps Theory is Herculeus.

Whereas Todorovs theory can relate to a range of more products as it doesn't revolve around certain characters it is a basic structure that allot of films can follow and even music videos, typical films that use todorovs theory may finish with a happy ending an example of this may be Spiderman.
In My Thriller opening sequence there is no equilibrium from the start and it has no disruption and this is the same for the music video.

Niether of my Media products exactly follow both of these Theories and cant be adapted to anything.

analysis of my media products on propps and todorovs narrative theories

Vladimir Propp’s Theory of Narrative

Vladimir Propp suggested that characters took on the role of narrative 'spheres of action' or functions. From a comprehensive study of folktales Propp came up with different character types:

• The hero, usually male, is the agent who restores the narrative equilibrium
often by embarking upon a quest (or search). Propp distinguishes between
the victim hero, who is the centre of the villain's attentions, and the seeker
hero who aids others who are the villains victims. The hero is invariably the
texts central character.
• The villain who usually creates the narrative disruption.
• The donor gives the hero something, it may be an object, information or
advice, which helps in resolution of the narrative.
• The helper aids the hero in the task of restoring equilibrium.
• The princess (the victim) is usually the character most threatened by the
villain and has to be saved, at the climax, by the hero. The father's (who in
fairy tales was often the king) role is usually to give the princess away to the
hero at the narrative's conclusion. He may also despatch the hero.
• The dispatcher sends the hero on her or his task (who can typically be the
princess father)
• The false hero appears to be good but is revealed, at the narrative's end, to
have been bad
Characters can fulfil more than one sphere character type, for example; a princess
may also be a helper.

i can apply this theory to my thriller video because in our media product it involves a villain and two heros searching for their missing or abducted sister. although this product was made during the early stages of our media lessons, it still includes

http://www.youtube.com/user/longroadmediastudies#p/search/3/cbjhPh9Bu_c

Tzvetan Todorov’s Theory of Narrative
Todorov suggested that conventional narratives are structured in five stages:
1. a state of equilibrium at the outset;
2. a disruption of the equilibrium by some action;
3. a recognition that there has been a disruption;
4. an attempt to repair the disruption;
5. a reinstatement of the equilibrium

This type of narrative structure is very familiar to us and can be applied to many
‘mainstream’ film narratives. my childrens film and thriller can be applied to the todorov theory because it follows the same structures and invloves the same scenarios with in them.

Wednesday, 23 March 2011

Genre contd.

We have decided to study the 'comedy genre'.

Pinewood studios specialises in comedy.

3 actors: Adam Sandler and Jack Black, Bradley Cooper.

2 directors: Todd Phillips who directed 'the hangover' and Eric Darnell who directed 'Madagascar'.

http://www.youtube.com/watch?v=sraHz_G2oB8

This is Samir's thriller. The genre is 'sci- thriller'. It is a hybrid thriller. We followed convention as much as we could. This meant we had to live up to the conventions and the functions of genre.

Functions of genre:

* Reinforcement of our ideas and values
* Creation of a set of audience expectations
* Creation of characteristics by producers which audiences can recognise
* A relationship between audiences and producers which minimises the risk of financial failure
* Dynamism and flexibility - they are constan

Functions of Genre

TASK:
List a studio, 3 actors and 2 directors that are recognised as specialising in a particular genre.

Studio : Aardman Animations - Specilises in stop motion clay animation. (Wallace & Gromet - Childrens Film)

Actors (Comedy) : Will Ferrel

Simon Pegg

Jim Carrey

Directors (Thriler) : Quentin Tarantino

Alfred hitchcock

Tuesday, 22 March 2011

SCI-FI Research

Sci-Fi is a broadly recognised genre. What most people don't realise is that it is really a hybrid genre of Science and Fiction. One of the first and most iconic appearances of Sci Fi in literature was Mary Shelly's Frankenstein, following that, Jules verne and H G Wells arose later as some of the most iconic, memorable and best Sci fi writers, giving us such stories as War Of The Worlds.
Regarding film, the first example of Sci Fi in cinema was Georges Melies' A Trip to the Moon (1902). probably the most Iconic, resounding and Classical example of Science fiction in film is the film Metropolis (1927).
By far the most recognised examples of Science Fiction are Star Trek and Star Wars. they have accumulated a huge following.

sub genre: time travel

Hybrid genre: Even thought Sci-fi is already a hybrid genre there are still Hybrid genres created from it such as Sci-Fi Western. The film Wild Wild West is a good example of a Steampunk Western (Steampunk being a Sci Fi subgenre).

Genre

Genre - the word genre derives from French and means 'type' or 'kind'. In a study of media texts it is used to divide texts into easily identifiable categories. It is a way of classifying media products according to the elements that they share.


The Advantages of genre from the following perspectives:

* Producer (company that funds the film) - A genre may be able to specify what budget the company provides as some films may be low budget such as the Blair witch project which is a Horror and a very low budget film whereas a all star cast hollywood action film would need an extremely high budget.


* Audience (Consumers of the film) - Different genres will appeal to different audiences. Some people will hate thriller and horror movies because it scares them that means they wont want to go see the films that advertise themselves as them however they may prefer comedy and only watch films that are funny. It is not solely split into genre when it comes to films as it may either be a Childrens film or an Adults film.


* Director (Creator of the film) - The director will use a genre to follow its conventions, therefore the director knows what needs to be included in the film whether it be Shot variations or the general content of the film for example if its a Thriller it needs to be scary but not gory and horrific because then it would be a Horror instead of a thriller


* Scriptwriter (Person who comes up with new ideas for films) - A specific genre would follow a set of characteristic (conventions) of that genre therefore a scriptwriter will know what would have to be included in the film to make it for example a thriller. It will have to thrill people so the scriptwriter would have to write something with suspense and tension and it would also be easier to create characters for example if the film was a rom/com the scriptwriter would know that it needs two main characters of a boy and a girl ect.


* Marketer (Person who has to sell the film) - The genre will identify a target audience therefore it will be easier for the marketer how and where to advertise and what also would have to be advertised to initially entice its target audience.

The Disadvantages of Genre :

Genre within film and music restricts the producers to access a worldwide consumer base as each genre would appeal to a certain audience therefore target audiences as a Horror film wouldnt appeal to everyone especially not children. Genre creates specific conventions and if allot of conventions are broken then a film may not appear to be a certain genre as it may consits of a range of genre conventions therefore creating a hybrid genre this could be when a film is Horrific yet funny and maybe also sci-fi.

Genre : Comedy

Classic Comedy - Anchorman

Sub genre Comedy - Rom / com e.g. Love actually

Hybrid Comedy - rom / zombie (spoof horror / com e.g. Shaun of the Dead (Mainly Comic)

Comedy, when films where first invented mainly consisted of Sketches or simply funnyness however nowadays comedy can breach alot of insulting aspects weather it be religion, people or world events. Comedy in film can be portrayed in a range of different ways and if it appeals to its target audience it can be very funny.

genre: horror

Genre - the word genre derives from French and means 'type' or 'kind'. In a study of media texts it is used to divide texts into easily identifiable categories. It is a way of classifying media products according to the elements that they share.

All movies that are under the horror genre have to include the following conventions/ characteristics that class them under horror. firstly they are unsettling films designed to frighten and panic, cause dread and alarm, and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time in a cathartic experience.

Advantages and disadvantages of genre/specific genre research

Genre is a group or kind of specific media content.
It is a system of easily defining media content.

The advantages/disadvantage to the producer:
There is a clear plan that the producer needs to adhere to. The mis-en scene, camera work, editing and sound (diagetic and non diagetic) is all defined by genre.


The advantage/disadvantage to the audience:
The audience can easily work out and realise the genres that they prefer and want to watch over others. If a film is advertised as one genre and then conflicts with it the audience has every right to be be annoyed.

Director advantages/disadvantage:
A specific plan to adhere to. Character and plot is defined by genre.

Scriptwriter advantages/disadvantage:
The story and plot is defined by genre. The scriptwriter knows exactly what conventions he needs to adhere to.

Marketer advantages/disadvantage: Knows who his/her target audience will be. Conventions define how he markets the film.

In terms of disadvantage to the above groups the main one is it restricts how the film is produced, marketed and who goes to watch the film/products. Conventions can really restrict how media is produced and consumed.

Friday, 18 March 2011

Ben Essay Question

We-Media and Democracy

Q)Explore the claim that the 'new' media are more democratic than the 'old' media.

A) Democracy can be a system where people get to express their own opinions freely. In government terms specifically, the public is allowed to vote on their representative, e.g the Labour party.

In Media terms however this means that the public or Home video makers and mainly "Grassroot Journalists" can now influence what is within the media and distribute these different forms of "we media" through a range of different bodies such as Social Netowrking sites and Films for example to aim for a response / reaction from their targeted viewers. For example a video posted on you tube that portrays ones view may be uploaded to gain a response therefore someone else wanting to respond will then make thier own video to upload to you tube and could raise the awareness of the original video and make it go viral.

In the past Media has been narrowcasting with only the radio and televisions with a limited amount of channels to distribute thier news ect. Alongside newspapers which was probably the most constant imfomation source. The radio and BBC basically controled the media due to no other distributers and therefore the public could only accept this at face value and could niot have no input of thier own to the news unless they where interbiewed by a newspaper.
However nowadays it is alot easier to have a more broadcasting media which means that "grassroot journalists" can share thier knowledge on a range of diffenet formats that werent accesable in the past purely because they werent invented, for example; the Internet has created YouTube, Social Networking sites and an Internet based film industry such as Lovefilm ect. All of these sources can spread Information on a huge global network. Therefore anyone can access these websites as technology is increasingly getting better making it easier for the public to record/make thier products, weather it be Music for Myspace or Video based opinions which can then be uploaded on the worldwide popular YouTube. These can get popular very quickly and can go viral if it is at least interesting in any way.

Whereas there is another side of the story as the big corporations in global media such as BBC & SKY can pretty much controll the media as pretty much every home in MEDC'S have televisions.

Dan Gilmore the theorist behind "We Media" says ;
"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation."
"Journalism’s transformation from a 20th century mass-media structure to something profoundly more grassroots and democratic.technology has given us a communications toolkit that allows anyone to become a journalist at little cost and, in theory, with global reach. Nothing like this has ever been remotely possible before."

In the past Film was new to everyone and was produced by a small selection of film companies with standard Genres of films and this was first a massive growing industry in now the worldiwde famous Hollywood. Hollywood pretty much distributed the popular films all over the world, however the creation of the Internet has given us more choice e.g. Lovefilm, Sky box office, youtube where anyone with internet access can watch pretty much anything they want however there is a bad side to this as films can be Pirated and downloaded illegal which is bad for the film companies as they loose out money.

Overall due to the vast range of resources of information in a more broadcasting media has created a range of firms that controll the golbal media alongside the general public who can now share thier opinoins virally and worldwide therfore creatying a more diverse media which in turn is Democratic!

Wednesday, 16 March 2011

JACK ESSAY QUESTION

How far can the media in 2011 be considered to be democratic?

Democracy is a system of when people get to express their opinions using freedom of speech, in government specifically the public is allowed to vote on their representative. In Media terms this means that the "grassroots journalists"and home video makers can influence the media and distribute these different forms of we media to aim for a response. Large corporations such as Sky and the BBC and also Newspapers control a massive part of the choice of media distribution via their Tv shows which have a large viewer base alongside the radio which has a constant and established viewer base that is also very large. This makes it hard for the media to be Democratized as the public can not get a large share of the distribution of their product whether it be journalism, home video makers or people trying to express an opinion however they can distribute their forms of we media on social networking sites such as facebook as they have a large consumer base which therefore leads to a potentially higher viewer base alongside websites such as YouTube which gives the opportunity to anyone to upload their own video whether it can be them singing which has lead to some people becoming popular mainstream artists which is a positive reaction of we media and now it is becoming increasingly easy to make your own video or contribute to we media as technology is constantly improving.

However large corporations in the film industry such as Hollywood film productions have a massive population that watch their top movies as they have had a building reputation which is massively established and more and more people are watching movies whether it be at the cinema or at home which therefore leads to bigger budgets to make a film compared to the relatively low or no budget home videos.

It has become more democratized because now anybody can create and share anything on the internet (whether this is a good thing or not is debatable). As Dan Gillmor explained in his book 'we-media' 'the audience is now the producer and this has implications on the way media is produced and received by the audience'. Before it was only possible for people to get the news and media from the biggest companies e.g. sky news for news and warner brothers for films but now anybody can produce their own material and if put out into the public eye correctly the possible audience can be extremely vast especially if put onto outlets like facebook which has a massive audience of around 200million. Channel 4 have also tried to democratized there points on small but effective blogs on their websites, however they use major figure heads in these blogs such as Jon Snow and his 'Snow Blog'. this is this a way in which channel 4 are trying to make it look as though they are making their medium more democratized.

in conclusion the media in 2011 can be considered to be democractised on the basis that although media has revolutionised through time it still has the same or a greater effect upon society. whether it be newpapers in the early 1970's to online new website and pod casts of 2011.

Thursday, 10 March 2011

What kind of shared experiences are there in the online world and what are some of the issues surrounding this 'global media'?

the experiences that are shared in the online world can be shared views and likes and dislikes through communitcation via facebook, twitter, youtube and my space. people can communicate though skype and can share their experiences with the world. the issues of this are that privacy and confidentiality is sparce and as we have seen in catfish no one can be trusted with communications.

Monday, 7 March 2011

Catfish task

Catfish research
The critical reception for the film was mixed. ‘Rotten Tomatoes’ gave the film this review ‘Catfish may tread the line between real-life drama and crass exploitation a little too unsteadily for some viewers tastes, but its timely premise and tightly wound mystery make for a gripping documentary. TIME magazine did a full page article saying ‘as you watch Catfish, squirming in anticipation of the trouble that must lie ahead―why else would this be a movie?―you're likely to think this is the real face of social networking."
Catfish was made/produced by Andrew Jarecki, Marc Smerling, Henry Joost and Ariel Schulman.
Andrew Jarecki is an American film maker who is regarded as helping the film funding.


What kind of shared experiences are there in the online world and what are some of the issues surrounding this 'global media'?

There are many shared experiences to be had on the online world- whether it be becoming friends with strangers on facebook or following people on twitter. There are ways of sharing videos and music with people and as a result media files and a wide range of other experiences. Catfish is a good example of how even though there are some very good experiences to be found on the online world, there are also some experiences which could be quite dangerous. The main character in the film ‘Catfish’ Nev Schulman thinks that he knows the people that he starts communicating with however when he actually takes the time to go and visit ‘Megan’, ‘Abbie’ and their family but when he and his friends turn up the whole thing turns out to be a complete lie. In the end the story turns out well but it could have been quite dangerous for the people involved- there have been many stories of young girls meeting strangers and ending up in tragedy.
There are some issues surrounding global media. The first issue is rivalry between two newspapers or different news ‘broadcasters’. Encouraging more people to start participating in ‘grassroots journalism’ will inevitably take interest from the main newspapers and thus the interest or readership will get distributed to a more local level or conversely worldwide level depending on whether the news is broadcast via an online website or to a local newspaper.