Advantages and disadvantages of genre/specific genre research

Genre is a group or kind of specific media content.
It is a system of easily defining media content.

The advantages/disadvantage to the producer:
There is a clear plan that the producer needs to adhere to. The mis-en scene, camera work, editing and sound (diagetic and non diagetic) is all defined by genre.


The advantage/disadvantage to the audience:
The audience can easily work out and realise the genres that they prefer and want to watch over others. If a film is advertised as one genre and then conflicts with it the audience has every right to be be annoyed.

Director advantages/disadvantage:
A specific plan to adhere to. Character and plot is defined by genre.

Scriptwriter advantages/disadvantage:
The story and plot is defined by genre. The scriptwriter knows exactly what conventions he needs to adhere to.

Marketer advantages/disadvantage: Knows who his/her target audience will be. Conventions define how he markets the film.

In terms of disadvantage to the above groups the main one is it restricts how the film is produced, marketed and who goes to watch the film/products. Conventions can really restrict how media is produced and consumed.