Friday, 11 February 2011
Tuesday, 8 February 2011
Lesson plan
Start by explaining what topic we are researching - WE- media. Explain that we-media is an advancement of a media which has been dominated by corporations like the BBC and Sky and as a result we only get the news that they want us to get. We-media means that people can broadcast their own news through social networking - facebook and twitter. and the use of blogging. 5 minutes in duration.
http://simonmainwaring.com/future/egypt-social-media-as-a-life-or-death-proposition/
Ask the group to research Henry Jenkins and 'participatory media' and then to research Dan Gillmor and his book 'we media'.
http://oreilly.com/catalog/wemedia/book/index.csp - link to Gillmors online book
http://en.wikipedia.org/wiki/Participatory_culture - link to Participatory wikipedia page
The research should take 20 minutes and at the end the groups should have enough research to be able to write up answer plans for the 4 exam prompt questions. 35 minutes remaining.
The 4 questions :
1. What are 'We media'?
2. Where/how has 'We Media' emerged?
3. In what way are the contemporary media more democratic than before?
4. In what ways are the contemporary media less democratic than before?
Spend 7 minutes on each question plan (28 minutes) which leaves 7 minutes for people who dont understand a concept or any part of a theory to ask questions.
http://simonmainwaring.com/future/egypt-social-media-as-a-life-or-death-proposition/
Ask the group to research Henry Jenkins and 'participatory media' and then to research Dan Gillmor and his book 'we media'.
http://oreilly.com/catalog/wemedia/book/index.csp - link to Gillmors online book
http://en.wikipedia.org/wiki/Participatory_culture - link to Participatory wikipedia page
The research should take 20 minutes and at the end the groups should have enough research to be able to write up answer plans for the 4 exam prompt questions. 35 minutes remaining.
The 4 questions :
1. What are 'We media'?
2. Where/how has 'We Media' emerged?
3. In what way are the contemporary media more democratic than before?
4. In what ways are the contemporary media less democratic than before?
Spend 7 minutes on each question plan (28 minutes) which leaves 7 minutes for people who dont understand a concept or any part of a theory to ask questions.
Friday, 4 February 2011
Online music - How to make your music go viral
In the past music was played via the radio or television. Only in the recent past has Music been distributed through music channels since the introduction of MTV which in turn boosted the need for Artists to have a good music videos as they gain popularity and earn more artist recognition.
"TV is not the primary paradigm for the format, Millions of people would rather FIND & SHARE music online. Alongside the introduction of Video-Enabled Smartphones we believe that music videos will go viral even faster." - Fred Santarpia - (Manager of Vevo)
"Music fans want their music to be mobile and shareable as it is a very on demand Music Culture" - Amy Doyle (MTV)
The internet has enabled Bands / Music Producers to make music videos that are almost guaranteed to be seen as they can be uploaded on a range of different websites.
Websites such as Myspace allow people to create thier own music channel and upload thier own music which can be listened by anyone who has internet access, this is good because artists have a massive viewer base and potentially can increase thier popularity easily.
Fans are always asking thier artists for more content, this is why a great msuic video is an effective way of earning reputation and fan loyalty.
Artists can upload music videos weather it be high or low quality.
Music can be made viral much easier now a days due to the internet. The internet enables people to use social networking sites such as Myspace and Facebook where they can upload videos. These videos can be anything. Myspace is mainly used for the distribution of unsigned music.
In the online age it is much easier for music to be streamed shared downloaded via the internet and different websites. The fact that unsigned music being made viral will boost popularity and can gain responses which could therefore lead to a record deal.
"TV is not the primary paradigm for the format, Millions of people would rather FIND & SHARE music online. Alongside the introduction of Video-Enabled Smartphones we believe that music videos will go viral even faster." - Fred Santarpia - (Manager of Vevo)
"Music fans want their music to be mobile and shareable as it is a very on demand Music Culture" - Amy Doyle (MTV)
The internet has enabled Bands / Music Producers to make music videos that are almost guaranteed to be seen as they can be uploaded on a range of different websites.
Websites such as Myspace allow people to create thier own music channel and upload thier own music which can be listened by anyone who has internet access, this is good because artists have a massive viewer base and potentially can increase thier popularity easily.
Fans are always asking thier artists for more content, this is why a great msuic video is an effective way of earning reputation and fan loyalty.
Artists can upload music videos weather it be high or low quality.
Music can be made viral much easier now a days due to the internet. The internet enables people to use social networking sites such as Myspace and Facebook where they can upload videos. These videos can be anything. Myspace is mainly used for the distribution of unsigned music.
In the online age it is much easier for music to be streamed shared downloaded via the internet and different websites. The fact that unsigned music being made viral will boost popularity and can gain responses which could therefore lead to a record deal.
Tuesday, 1 February 2011
4: In what way has contemporary media become less democratised?
A Democracy is a system of when people get to express their opinions freely, in government specifically the public is allowed to vote on their representative. In Media terms this means that the public or "grassroots journalists"and home video makers can influence the media and distribute these different forms of we media to aim for a response.
Large corporations such as Sky and the BBC and also Newspapers control a massive part of the choice of media distribution via their Tv shows which have a large viewer base alongside the radio which has a constant and established viewer base that is also very large.
This makes it hard for the media to be Democratized as the public can not get a large share of the distribution of thier product wheter it be journalism, home video makers or people trying to express an opinion however they can distribute thier forms of we media on social networking sites such as facebook as they have a large consumer base which therefore leads to a potentially higher viewer base alongside websites such as YouTube which gives the oppertunity to anyone to upload thier own video whether it can be them singing which has lead to some people becoming popular mainstream artists which is a positive reaction of we media and now it is becoming increasingly easy to make your own video or contribute to we media as technology is constantly improving.
However large corporations in the film industry such as Hollywood film productions have a massive population that watch their top movies as they have had a building reputation which is massively established and more and more people are watching movies whether it be at the cinema or at home which therefore leads to bigger budgets to make a film compared to the relatively low or no budget home videos.
Overall as the media is slightly democratized it cant hardly change due to the large media institutions that control the media and what the public view which they accepts sometimes at face value.
Large corporations such as Sky and the BBC and also Newspapers control a massive part of the choice of media distribution via their Tv shows which have a large viewer base alongside the radio which has a constant and established viewer base that is also very large.
This makes it hard for the media to be Democratized as the public can not get a large share of the distribution of thier product wheter it be journalism, home video makers or people trying to express an opinion however they can distribute thier forms of we media on social networking sites such as facebook as they have a large consumer base which therefore leads to a potentially higher viewer base alongside websites such as YouTube which gives the oppertunity to anyone to upload thier own video whether it can be them singing which has lead to some people becoming popular mainstream artists which is a positive reaction of we media and now it is becoming increasingly easy to make your own video or contribute to we media as technology is constantly improving.
However large corporations in the film industry such as Hollywood film productions have a massive population that watch their top movies as they have had a building reputation which is massively established and more and more people are watching movies whether it be at the cinema or at home which therefore leads to bigger budgets to make a film compared to the relatively low or no budget home videos.
Overall as the media is slightly democratized it cant hardly change due to the large media institutions that control the media and what the public view which they accepts sometimes at face value.
final script
To begin with I guess we should explain what WE-media is. We-media is the form of media which lets anybody broadcast or share the news that they feel is important to them and the wider public. Websites like youtube allow people to share any content (within reason) with as many people as they want.
The two specific media areas we have decided to study are social networking and films/video. Social networking has been transformed by the concept of We-media. Social networking by its very name is a concept which attempts to gather everybody in and unite them through the internet- Facebook is at the front line of social networking with an estimated 'population' of 600 million! We-media is reporting and showing news/events and of course social networking has been galvanised by this and has helped to galvanise we-media. Both concepts 'bounce off' each other to improve individual and aspects.
Films and videos is the second media group we have studied. Just like social networking, films and videos are now easily shared by using the concept of WE-media. Youtube lets anybody with an internet connection view videos that have been uploaded from all around the world. Videos and feature films (broken up in some cases into parts) are accessible to anyone by just searching the internet- there are sites dedicated to showing episodes of 'South Park' and 'the Simpsons' (amongst others).
Contemporary media theories and practice answers are the final 2 parts in this script.
Henry Jenkins theory about participatory culture applies heavily to WeMedia as a culture and especially to social networking and video. Henry Jenkins argues that participatory "Fan cultures" have been around long before the web but the web has served to expand those already existing and also create new ones.
This applies to WeMedia because it doesn't only apply to "fan cultures". It can apply to any group of people who express themselves through the web. For instance online forums, Facebook and Facebook groups, wikipages, youtube videos and video responses to those videos or of course fan cultures.
This also allows almost anyone access to almost any collective culture. For example movie making was previously only accessible to those with a large budget and support from producers.
In 2004 Mark Zukerberg and some friends of his independently founded Facebook in his dorm room at Harvard university. This social networking phenomena now houses the information of 600 million people and allows people to find, add, message, chat to, upload pictures of and play games with All of their friend, relatives and basically anyone hat they have ever met.
Question 1. What are we-media?
As 'we' is a pronoun which includes everybody I have come to the conclusion that WE media is the term to describe the changing attitudes in media and ultimately the way that we use it.
Media has as an entity sometimes been seen as a 'dictatorship' because it hasnt always given the reading and viewing public a chance to look at the news and information for themselves.
We media cant be defined because everybody views it differently.
Sources like blogging and social networking are key to this idea because they let people publish what they want to who they want.
2. Where/how has we-media evolved?
We-media has emerged from media outlets like newspapers and television which form the basis of media and journalism- both forms help big news corporations broadcast news to the general public.
We-media is basically just an advancement of media but the difference - the key difference is that we-media encourages people to broadcast whatever news they want in whatever ways they want.
I believe that people want to share news on a small scale e.g. just personal news to their friends via facebook and twitter but as we-media has evolved so has the level that people now broadcast news.
BBC and Sky news are now not the only news channels- now there are websites e.g. news now and live feeds which have constant drips of news to the users of the site.
3.Is contemporary media more democratized?
It has been argued that there is a more democratized contemporary media since the introduction of we-media.
It has become more democratized because now anybody can create and share anything on the internet (whether this is a good thing or not is debatable). As Dan Gillmor explained in his book 'we-media' 'the audience is now the producer and this has implications on the way media is produced and received by the audience'.
Before it was only possible for people to get the news and media from the biggest companies e.g. sky news for news and warner brothers for films but now anybody can produce their own material and if put out into the public eye correctly the possible audience can be extremely vast especially if put onto outlets like facebook which has a massive audience of around 200million. Channel 4 have also tried to democratized there points on small but effective blogs on their websites, however they use major figure heads in these blogs such as Jon Snow and his 'Snow Blog'. this is this a way in which channel 4 are trying to make it look as though they are making their medium more democratized.
The two specific media areas we have decided to study are social networking and films/video. Social networking has been transformed by the concept of We-media. Social networking by its very name is a concept which attempts to gather everybody in and unite them through the internet- Facebook is at the front line of social networking with an estimated 'population' of 600 million! We-media is reporting and showing news/events and of course social networking has been galvanised by this and has helped to galvanise we-media. Both concepts 'bounce off' each other to improve individual and aspects.
Films and videos is the second media group we have studied. Just like social networking, films and videos are now easily shared by using the concept of WE-media. Youtube lets anybody with an internet connection view videos that have been uploaded from all around the world. Videos and feature films (broken up in some cases into parts) are accessible to anyone by just searching the internet- there are sites dedicated to showing episodes of 'South Park' and 'the Simpsons' (amongst others).
Contemporary media theories and practice answers are the final 2 parts in this script.
Henry Jenkins theory about participatory culture applies heavily to WeMedia as a culture and especially to social networking and video. Henry Jenkins argues that participatory "Fan cultures" have been around long before the web but the web has served to expand those already existing and also create new ones.
This applies to WeMedia because it doesn't only apply to "fan cultures". It can apply to any group of people who express themselves through the web. For instance online forums, Facebook and Facebook groups, wikipages, youtube videos and video responses to those videos or of course fan cultures.
This also allows almost anyone access to almost any collective culture. For example movie making was previously only accessible to those with a large budget and support from producers.
In 2004 Mark Zukerberg and some friends of his independently founded Facebook in his dorm room at Harvard university. This social networking phenomena now houses the information of 600 million people and allows people to find, add, message, chat to, upload pictures of and play games with All of their friend, relatives and basically anyone hat they have ever met.
Question 1. What are we-media?
As 'we' is a pronoun which includes everybody I have come to the conclusion that WE media is the term to describe the changing attitudes in media and ultimately the way that we use it.
Media has as an entity sometimes been seen as a 'dictatorship' because it hasnt always given the reading and viewing public a chance to look at the news and information for themselves.
We media cant be defined because everybody views it differently.
Sources like blogging and social networking are key to this idea because they let people publish what they want to who they want.
2. Where/how has we-media evolved?
We-media has emerged from media outlets like newspapers and television which form the basis of media and journalism- both forms help big news corporations broadcast news to the general public.
We-media is basically just an advancement of media but the difference - the key difference is that we-media encourages people to broadcast whatever news they want in whatever ways they want.
I believe that people want to share news on a small scale e.g. just personal news to their friends via facebook and twitter but as we-media has evolved so has the level that people now broadcast news.
BBC and Sky news are now not the only news channels- now there are websites e.g. news now and live feeds which have constant drips of news to the users of the site.
3.Is contemporary media more democratized?
It has been argued that there is a more democratized contemporary media since the introduction of we-media.
It has become more democratized because now anybody can create and share anything on the internet (whether this is a good thing or not is debatable). As Dan Gillmor explained in his book 'we-media' 'the audience is now the producer and this has implications on the way media is produced and received by the audience'.
Before it was only possible for people to get the news and media from the biggest companies e.g. sky news for news and warner brothers for films but now anybody can produce their own material and if put out into the public eye correctly the possible audience can be extremely vast especially if put onto outlets like facebook which has a massive audience of around 200million. Channel 4 have also tried to democratized there points on small but effective blogs on their websites, however they use major figure heads in these blogs such as Jon Snow and his 'Snow Blog'. this is this a way in which channel 4 are trying to make it look as though they are making their medium more democratized.
Ramesh Srinivasan- Protests in egypt.
http://rameshsrinivasan.org/2011/01/28/social-medias-power-wheres-the-net-delusion/
This is very relevant and is a possible case study.
This is very relevant and is a possible case study.
Contemporary media and democracy- practise question
It has been argued that there is a more democratized contemporary media since the introduction of we-media.
It has become more democratized because now anybody can create and share anything on the internet (whether this is a good thing or not is debatable). As Dan Gillmor explained in his book 'we-media' 'the audience is now the producer and this has implications on the way media is produced and received by the audience'.
Before it was only possible for people to get the news and media from the biggest companies e.g. sky news for news and warner brothers for films but now anybody can produce their own material and if put out into the public eye correctly the possible audience can be extremely vast especially if put onto outlets like facebook which has a massive audience of around 200million.
It has become more democratized because now anybody can create and share anything on the internet (whether this is a good thing or not is debatable). As Dan Gillmor explained in his book 'we-media' 'the audience is now the producer and this has implications on the way media is produced and received by the audience'.
Before it was only possible for people to get the news and media from the biggest companies e.g. sky news for news and warner brothers for films but now anybody can produce their own material and if put out into the public eye correctly the possible audience can be extremely vast especially if put onto outlets like facebook which has a massive audience of around 200million.
Where/how has we-media emerged?
We-media has emerged from media outlets like newspapers and television which form the basis of media and journalism- both forms help big news corporations broadcast news to the general public.
We-media is basically just an advancement of media but the difference - the key difference is that we-media encourages people to broadcast whatever news they want in whatever ways they want.
I believe that people want to share news on a small scale e.g. just personal news to their friends via facebook and twitter but as we-media has evolved so has the level that people now broadcast news.
BBC and Sky news are now not the only news channels- now there are websites e.g. news now and live feeds which have constant drips of news to the users of the site.
We-media is basically just an advancement of media but the difference - the key difference is that we-media encourages people to broadcast whatever news they want in whatever ways they want.
I believe that people want to share news on a small scale e.g. just personal news to their friends via facebook and twitter but as we-media has evolved so has the level that people now broadcast news.
BBC and Sky news are now not the only news channels- now there are websites e.g. news now and live feeds which have constant drips of news to the users of the site.
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