4: In what way has contemporary media become less democratised?

A Democracy is a system of when people get to express their opinions freely, in government specifically the public is allowed to vote on their representative. In Media terms this means that the public or "grassroots journalists"and home video makers can influence the media and distribute these different forms of we media to aim for a response.

Large corporations such as Sky and the BBC and also Newspapers control a massive part of the choice of media distribution via their Tv shows which have a large viewer base alongside the radio which has a constant and established viewer base that is also very large.

This makes it hard for the media to be Democratized as the public can not get a large share of the distribution of thier product wheter it be journalism, home video makers or people trying to express an opinion however they can distribute thier forms of we media on social networking sites such as facebook as they have a large consumer base which therefore leads to a potentially higher viewer base alongside websites such as YouTube which gives the oppertunity to anyone to upload thier own video whether it can be them singing which has lead to some people becoming popular mainstream artists which is a positive reaction of we media and now it is becoming increasingly easy to make your own video or contribute to we media as technology is constantly improving.

However large corporations in the film industry such as Hollywood film productions have a massive population that watch their top movies as they have had a building reputation which is massively established and more and more people are watching movies whether it be at the cinema or at home which therefore leads to bigger budgets to make a film compared to the relatively low or no budget home videos.

Overall as the media is slightly democratized it cant hardly change due to the large media institutions that control the media and what the public view which they accepts sometimes at face value.