Contemporary media and democracy- practise question

It has been argued that there is a more democratized contemporary media since the introduction of we-media.

It has become more democratized because now anybody can create and share anything on the internet (whether this is a good thing or not is debatable). As Dan Gillmor explained in his book 'we-media' 'the audience is now the producer  and this has implications on the way media is produced and received by the audience'.

Before it was only possible for people to get the news and media from the biggest companies e.g. sky news for news and warner brothers for films but now anybody can produce their own material and if put out into the public eye correctly the possible audience can be extremely vast especially if put onto outlets like facebook which has a massive audience of around 200million.