In the past music was played via the radio or television. Only in the recent past has Music been distributed through music channels since the introduction of MTV which in turn boosted the need for Artists to have a good music videos as they gain popularity and earn more artist recognition.
"TV is not the primary paradigm for the format, Millions of people would rather FIND & SHARE music online. Alongside the introduction of Video-Enabled Smartphones we believe that music videos will go viral even faster." - Fred Santarpia - (Manager of Vevo)
"Music fans want their music to be mobile and shareable as it is a very on demand Music Culture" - Amy Doyle (MTV)
The internet has enabled Bands / Music Producers to make music videos that are almost guaranteed to be seen as they can be uploaded on a range of different websites.
Websites such as Myspace allow people to create thier own music channel and upload thier own music which can be listened by anyone who has internet access, this is good because artists have a massive viewer base and potentially can increase thier popularity easily.
Fans are always asking thier artists for more content, this is why a great msuic video is an effective way of earning reputation and fan loyalty.
Artists can upload music videos weather it be high or low quality.
Music can be made viral much easier now a days due to the internet. The internet enables people to use social networking sites such as Myspace and Facebook where they can upload videos. These videos can be anything. Myspace is mainly used for the distribution of unsigned music.
In the online age it is much easier for music to be streamed shared downloaded via the internet and different websites. The fact that unsigned music being made viral will boost popularity and can gain responses which could therefore lead to a record deal.
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